Having observed and participated in the AV and digital signage industries over many years, it is safe to say things have changed. Change is evident in the technologies we sell but also in the sales relationship between manufacturers and the integrators. Putting evolution and progress aside for a moment we clearly see a need for “more”. Of course, you can fill in the blanks with what you feel you need more of but for us at Crimson putting AV integrators front and center we see the immediate need for “more” in four areas.
- More products from a single trusted source.
The tools of the trade of the AV and digital signage industries are the technologies, products, and services we sell. The process of buying products takes a lot of valuable time and with so much available out there it begs the question of who has what you need, who do you trust, and who provides added value that you need? If your buying focuses on a few partners (not vendors) who provide a variety of products (i.e., Crimson AV…. more than Mounts) and add value, you not only save time, but you become important to that supplier, and they become important to you. Win/Win.
- More personal one-on-one service.
In ordering products all too often it has become a matter of numbers. The buyer issues a purchase order number, and the seller sends an invoice, ship date, and tracking number. Reducing transactions to numbers diminishes or in worst cases eliminates the human factor and lumps things together as commodities. We need more human interaction which provides the ability to assess a situation, discuss nuances that may affect what is being ordered, and receive service and value beyond the confines and limitations of a number’s transaction. We need more business and project focused relationships with people understanding and interacting with people.
- More partners and fewer vendors.
Vendors provide purely transactional services. They sell and you buy and then onto next…There is no in-depth understanding of your business, or investment of valuable time in the future of your company. Partners distinguish themselves by getting to know your company, your people, your needs and immerse themselves into your unique company culture to understand inner workings for long-term growth. Partners become a valued part of the team beyond the products they sell.
- More vendor neutral education to help integrators grow.
With all the changes comes the necessity to keep up. The pace is quickening to say the least. We certainly need to hear about new products from various manufactures like Crimson but just as importantly we need look at trends and best practices that may affect our business. Crimson is launching a vendor neutral educational series aimed at the professional development of the integration community.
“Crimson AV …more than Mounts” is not just a tagline. It is a commitment to deliver more of what the integration community needs. More support, more personal service, more vendor neutral education, and yes, more products. This is the “more” that you deserve and the mission at Crimson AV.
